Not driving under the alcohol influence campaign

Not driving under the alcohol influences campaign
I think that showing the testimony of the survivors could help people to react and be aware of the serious consequences it can leave you an accident, besides from death.

New ads to prevent accidents caused by drunk drivers
A new kind of prevention has come out in television, trying to prevent car accidents caused by driving under alcohol influence. The publicity tries to get to the audience showing an emotional testimony of those who have survived these types of accidents.
The idea was created by a bunch of advertisers in set with the government, who wanted to create more conscience on drivers who drives irresponsibly. This campaign was released last week in Chile, and it seems to be having a good reception on the public.
The statistics showed that in the last semester, they have had around a hundred accidents because of this fact, and thirty people have come dead, being only five of them guilty, and the other twenty five innocents. “This is something that shakes us” said the president of the nation, indicating that this is something to care about, and that she really hopes this campaign will help people to stop driving in this circumstances and being more responsables with themselves and with the others.
The ad starts with a crush showing three people coming out of a car with severe injuries in their bodies followed by four real testimonies of young people who was really been in that situation and have been lucky to tell their story. It is very emotional because many of them have been the ones who were driving, and killed other people, so it makes the publicity very shocking.
It has been asked to people in the streets – mainly young – what they think about this ad, and they all said that it was very good to have this type of publicity, because it seems that we all know the damages it can leave you this kind of behavior, but we still keep doing it.
The victims were very happy to have the opportunity to tell their testimony, and to be part of the ad, showing people the stupidity of driving irresponsibly, mainly the ones who do it under the influences of alcohol.
The advertisers tried to convince those who have killed other innocent people because of their fault, and they said it was very difficult to find someone who wanted to participate. “They are very ashamed, and most of them traumatized, so it was very difficult to convince them to appear in the ad”, told us one of the advertisers, only two of them wanted to be in the advertisement. It would have been interesting and maybe more dramatic, to hear more testimonies of the guiltiest, telling everyone the awful experience they have been through. Maybe that would be more traumatic and shocking to the audience.
The ad will be in the screens till November of this year, expecting to decrease this sort of accidents and to tell people to start being more conscious of how they can ruin their life.