Car accidents consequences

Dear Editor

This morning I read an article about an ad campaign in Wales trying to prevent car accidents - because of the texting while driving – in the New York Times. I thought it would be convenient to have this kind of ads in our country that shows young people the consequences of reckless driving.

Two weeks ago another campaign was released here in the streets of Santiago, telling the drivers not to drive while they are eating, drinking, or talking in their cell phones. I think that everyone knows that this behavior is wrong, but they do it anyway. I think that more drastic campaigns would work, because they can show the real side of the consequences of car accidents. The most violence more is the response. People always get more traumatized when they see violent campaigns showing dead people, or the survivals with traumas.

I think that these types of ads should try to approach the emotional side of the accidents, like the survivals tale or the families of the victims.

It is a fact that people die and die every day because of car accidents, whether it is because texting while you are driving, or because of driving under the alcohol influence, and the ads that the government has tried to applied, hasn’t worked at all. It is time to be more severe and do something to avoid more deaths.

This ad that went out in Wales, it may be too violent, but it sure shows the reality of what is happening, and the awful truth behind crashes. It makes you question yourself about your driving behaviors, and makes you want to be more responsable, because you are scared to end like that.

The video shows a group of friends that are having a good time inside a car, while one of them is driving – very distracted – writing a text message. Then the car accident occurred, causing the death of her friends and other victims.

I think that what we need is more shocking ads, causing really conscience in people.